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98% natural

Only selected botanical ingredients, free from parabens, silicones and synthetic fragrances. Your skin recognises what is authentic.

Designed for melanin rich skin

Formulated with every skin tone in mind. Finally, skincare that represents you. Brown and Black Skin First

Made in Italy

Each formula is created and produced in Italy, using ingredients from four continents. Artisanal quality, global vision.

Certified Clean Beauty

Transparent, safe and approved formulas in accordance with standards and free from controversial ingredients.

Smiling woman in a yellow towel using cotton pads to cleanse her face in a bright, modern bathroom.
A woman applying skincare product to her face, looking surprised, against a beige background.
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Our mission is to celebrate and respect the diversity and traditions of people worldwide by offering high-quality products that reflect individual skincare needs.

Through cosmetics inspired by Elizabeth Oladele’s African roots and multicultural experiences, House of Rocem aims to promote inclusion and connect diverse cultures while striving to bridge the gap in the market.

The mission goes beyond simply producing skincare products, it is a broader commitment into creating a sense of belonging and representation for people with melanin-rich skin worldwide.

Although skincare needs are not limited to a specific ethnicity or demographic group, House of Rocem is determined to provide products for anyone in need for their well-being.

Side-by-side comparison of skin before treatment and after 60 days, highlighting improvements in elasticity and hydration.

All our cosmetics are proudly designed and made in Italy, by experts in natural beauty since 1970.

Before reaching the market, all our products undergo strict efficacy, tolerance, and dermatological testing.

Yes, every House of Rocem product is natural, created with the utmost respect for nature and the ecosystem. Guided by our philosophy of ethical cosmetics, we choose ingredients rich in active properties to ensure both effectiveness and care.

All our products undergo rigorous dermatological testing before being placed on the market, making them safe even for children’s delicate skin.

Our vision of ethical cosmetics stands firmly against animal testing. None of our products or ingredients are tested on animals, in compliance with European regulations which, since 11 March 2013, have banned animal testing for cosmetics as well as the import of cosmetic ingredients tested on animals.

Absolutely. Our formulations are designed to respect and care for all skin types and tones. While we pay special attention to the needs of melanin-rich skin, our products deliver their benefits equally to lighter skin, ensuring hydration, protection, and overall skin health.

House of Rocem makes no distinction based on gender, age, or ethnicity. Our products can be enjoyed by anyone wishing to experience their benefits.

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UK starting from £50

EU https://houseofrocem.com

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3 working days

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